Tuesday, August 11, 2009

Creating an Effective Business Blog Marketing Strategy

Creating an Effective Business Blog Marketing Strategy

Author: Tim Yu

There is more to a business blog than simply making posts about the company, industry news, product launches, top management movements and other related information. A good business blog marketing strategy provides more value and mileage than merely adding regular posts. A poorly conducted blog marketing is highly evident by the lack of traffic that it gets or if in case it does have some considerable traffic, the visitors are often not the target audience of the blog or of the company in general. But there are ways to remedy that, just bear in mind that the road to a business blog marketing success takes time and effort.

1. Reach out to other bloggers
Find similar blogs, meaning blogs that tackle the same issues as your blog does and make a connection with the bloggers behind them. Leave a comment. Make a guest post on their blogs. Anything that you can think of that can create a business or blogging relationship because later on you will reap the rewards of such a friendship. How? Those bloggers can put up a few good words about you and through word of mouth (which in marketing is a very effective tool) your own business blog can gain a little bit more prominence. Your blogging friends can bring more traffic to your blog and since you share the same niche, that traffic will be more targeted.

2. Write valuable content
It is never enough that you write posts, you should make sure that every article you write is very informative. When something is of value, other people tend to spread it and share it with their friends. This is called viral marketing and many successful blogs have benefited from this.

About the Author:

Tim Yu is a Internet Marketer who owns http://www.InternetBloggingProfits.com - He has helped hundreds of people on Starting Up an Internet Business.

He has recently developed a Free 7-Days Profitable e-course showing you a step by step process for starting your Internet Business . To learn how to start Making Money Fast without wasting your time and losing more money, visit http://www.InternetBloggingProfits.com/BlogSecrets

Article Source: ArticlesBase.com - Creating an Effective Business Blog Marketing Strategy

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